TY  - BOOK
AU  - Barnouw,Erik
TI  - The sponsor: notes on a modern potentate 
SN  - 0195023110 :
U1  - 301.161 
PY  - 1978///
CY  - New York
PB  - Oxford University Press
KW  - Television advertising
KW  - United States
KW  - Television programs
KW  - Television broadcasting
KW  - Social aspects
N1  - Includes index
ER  -