Barnouw, Erik,  1908-2001 <br/><br/>
The sponsor :  notes on a modern potentate / 
Erik Barnouw 
 - New York :  Oxford University Press,  1978 
 - 220 p. :  ill. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0195023110 :  USD 10.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising--United States<br/>Television programs--United States<br/>Television broadcasting--Social aspects--United States
<br/><br/><label>Dewey Class. No.: </label>301.161