Communication of innovations : a cross-cultural approach /
Everett M. Rogers with F. Floyd Shoemaker
- 2nd ed.
- New York : Free Press, 1971
- xix, 476 p. : ill. ; 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations
USD 10.95
Social change--Cross-cultural studies Technological innovations--Social aspects Diffusion of innovations