TY  - BOOK
AU  - Padaki,Pavan
TI  - Brand Vinci: decoding facets of branding 
SN  - 9789384052683
U1  - 658.827 22
PY  - 2014///
CY  - New Delhi
PB  - Bloomsbury Pub.
KW  - Product management
KW  - Brand name products
KW  - Branding (Marketing)	
ER  -