Bhome, Shraddha M. Customer relationship management : ... a theory and practice to manage and retain customers / by Shraddha M. Bhome and Amarpreet Ghura - Kolkata : International Book House , 2014 - xxxiv, 268 p. : ill. ; 24 cm. ISBN: 9789381335963(pbk.) Rs. 325.00 Subjects--Topical Terms: Customer relations--Management Dewey Class. No.: 658.812