Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis / [electronic resource] :
by Olga Bloch.
- Wiesbaden : Springer Fachmedien Wiesbaden VS, 2014.
- 1 online resource (XX, 301 p. 7 ill.)
The notion of crisis: conceptual framework -- Building up a theoretical framework: review of the relevant theories -- Corporate identity and stakeholder perceptions in crisis -- Case study: crisis response strategies of Toyota.
9783658062224
Social sciences. Economic sociology. Communication. Industrial psychology.