Bloch, Olga

Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis / [electronic resource] : by Olga Bloch. - Wiesbaden : Springer Fachmedien Wiesbaden VS, 2014. - 1 online resource (XX, 301 p. 7 ill.)

The notion of crisis: conceptual framework -- Building up a theoretical framework: review of the relevant theories -- Corporate identity and stakeholder perceptions in crisis -- Case study: crisis response strategies of Toyota.

9783658062224


Social sciences.
Economic sociology.
Communication.
Industrial psychology.