TY - BOOK AU - Duivenvoorde,Bram B TI - The Consumer Benchmarks in the Unfair Commercial Practices Directive SN - 9783319139241 PY - 2015/// CY - Cham PB - Springer International Publishing KW - Law KW - Civil law KW - Private international law KW - Conflict of laws KW - International law KW - Comparative law KW - Medical laws and legislation KW - Trade KW - Intellectual property KW - Law and legislation N1 - Acknowledgements -- Table of cases -- 1 Introduction -- Part I: European Law -- 2 The Unfair Commercial Practices Directive -- 3 Case law of the CJEU -- 4 Thematic analysis -- Part II: National Law -- 5 German law -- 6 English law -- 7 Italian law -- 8 Comparison -- PART III: Consumer Behaviour -- 9 The average consumer benchmark from a behavioural perspective -- 10 The protection of vulnerable groups from a behavioural perspective -- Part IV: Assessment -- 11 Assessment -- Epilogue: Recommendations -- 12 Epilogue: recommendations -- 13 Summary -- Abbreviations -- Index UR - http://dx.doi.org/10.1007/978-3-319-13924-1 ER -