TY  - BOOK
AU  - Sathi,Arvind
TI  - Engaging customers using big data: how marketing analytics are transformaing business 
SN  - 9781137386182
U1  - 658.83 22
PY  - 2014///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - Data processing
KW  - Internet marketing
KW  - Consumer behaviour
KW  - Marketing research
KW  - Big data
N1  - Includes index
ER  -