Sathi, Arvind <br/><br/>
Engaging customers using big data :  how marketing analytics are transformaing business / 
Arvind Sathi 
 - New York :  Palgrave Macmillan,  2014 
 - xiv, 215 p. :  ill. ;  25 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781137386182  € 29.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Data processing<br/>Internet marketing<br/>Consumer behaviour<br/>Marketing research<br/>Big data
<br/><br/><label>Dewey Class. No.: </label>658.83