TY  - BOOK
AU  - Gupta,Dinesh K.
AU  - Koontz,Christie
AU  - Massisimo,Angels
TI  - Marketing library and information services - II: a global outlook 
SN  - 9783110280869
U1  - 021.7 22
PY  - 2013///
CY  - Berlin
PB  - Walter de Gruyter
KW  - Libraries
KW  - Marketing
KW  - Information
KW  - Public relations
N1  - Includes bibliographical references
ER  -