Marketing library and information services - II :  a global outlook / 
edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo 
 - Berlin :  Walter de Gruyter,  c2013 
 - 424 p. :  ill., map, facsim. ;  24 cm. 
 - IFLA Publications 159 .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9783110280869  € 99.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing<br/>Information--Marketing<br/>Libraries--Public relations
<br/><br/><label>Dewey Class. No.: </label>021.7