TY  - BOOK
AU  - Blunden Willms,Margot
ED  - Office for Official Publications of the European Communities
TI  - Active-ad: analysis of success criteria for interactive advertising formats : public final report
SN  - 9289435313
U1  - 659.144 23
PY  - 2002///
CY  - Luxembourgh
PB  - Office for Official Publications of the European Communities
KW  - Internet advertising
KW  - Europe
KW  - Europea Union countries
N1  - Information Society technologies: content, multimedia tools and markets-electronic publishing, including the "INFO 2000" programme
ER  -