Rise of rural consumers in developing countries : harvesting 3 billion aspirations /
Vijay Mahajan with Kathy Warelow
- New Delhi : Sage Publications , 2016
- xxv, 168 p., [16] p. of plates : ill., maps ; 25 cm.
Includes bibliographical references and index
9789386042323 Rs.795.00
Consumers--Developing countries Rural population--Developing countries Consumption (Economics)--Developing countries