TY  - BOOK
AU  - Kadvekar,S.V.
AU  - Joshi,Suhas
AU  - Woodward,Dexter
TI  - Marketing managemen
SN  - 9788184835915(pbk.)
U1  - 658.8 22
PY  - 2014///
CY  - Pune
PB  - Diamond Publications
KW  - Marketing
KW  - Management
KW  - Text book
N1  - Textbook written according to revised syllabus of S. Y. B. Com prescribed bny Savitribai Phule University of Pune from 2014-2015 also useful for other Universities in Maharashtra; Includes bibliographical references
ER  -