Marketing managemen - Kadvekar, S. V.; Joshi, Suhas; Woodward, Dexter (Pune : Diamond Publications, 2014)
Textbook written according to revised syllabus of S. Y. B. Com prescribed bny Savitribai Phule University of Pune from 2014-2015 also useful for other Universities in Maharashtra
Includes bibliographical references
Keywords: Marketing -- Management -- Text book