Marketing managemen /
S. V. Kadvekar, Suhas Joshi [and] Dexter Woodward
- Pune : Diamond Publications, c2014
- [4], 143 p. ; 24 cm.
Textbook written according to revised syllabus of S. Y. B. Com prescribed bny Savitribai Phule University of Pune from 2014-2015 also useful for other Universities in Maharashtra