TY  - BOOK
AU  - Mohapatra,Sanjay
AU  - Mahapatra,Sanjay
TI  - Mixed method research design: an application in consumer-brand relationships (CBR) 
SN  - 9783319026862
U1  - 658.83 22
PY  - 2014///
CY  - Cham,Switzerlan
PB  - Springer
KW  - Management
KW  - Research
KW  - Mixed methods reasearch
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -