Mohapatra, Sanjay <br/><br/>
Mixed method research design :  an application in consumer-brand relationships (CBR) / 
S. Sreejesh, Sanjay Mohapatra 
 - Cham,Switzerlan :  Springer,  c2014 
 - [11], 174 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9783319026862  Euro. 99.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research<br/>Mixed methods reasearch<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83