TY  - BOOK
AU  - Spillan,John E.
AU  - Garita,Mauricio
AU  - Virzi,Nicholas
TI  - Doing business in Latin America: challenges and opportunities 
SN  - 9780203085080 (ebook : PDF)
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Corporate culture
KW  - Latin America
KW  - Marketing
KW  - New business enterprises
KW  - Economic conditions
KW  - 1945-
N1  - Includes bibliographical references and index; ch. 1. Introduction to the Latin American business environment -- ch. 2. The economic history of Latin America : from independence to the debt crisis of the 1980s -- ch. 3. The business climate in Latin America -- ch. 4. Culture and business -- ch. 5. Economic climate of doing business in Latin America -- ch. 6. Political climate -- ch. 7. Establishing businesses in Latin America -- ch. 8. Marketing to Latin American consumers -- ch. 9. Learning from the past, engaging the future : business lessons in Latin America
UR  - http://www.tandfebooks.com/isbn/9780203085080
ER  -