Doing business in Latin America challenges and opportunities - Spillan, John E.; Garita, Mauricio; Virzi, Nicholas (New York : Routledge, 2014)
ch. 1. Introduction to the Latin American business environment -- ch. 2. The economic history of Latin America : from independence to the debt crisis of the 1980s -- ch. 3. The business climate in Latin America -- ch. 4. Culture and business -- ch. 5. Economic climate of doing business in Latin America -- ch. 6. Political climate -- ch. 7. Establishing businesses in Latin America -- ch. 8. Marketing to Latin American consumers -- ch. 9. Learning from the past, engaging the future : business lessons in Latin America.
Includes bibliographical references and index.
Keywords: Corporate culture -- Latin America; Marketing -- Latin America; New business enterprises -- Latin America; Latin America -- Economic conditions -- 1945-