Doing business in Latin America challenges and opportunities / [electronic resource] :
John E. Spillan, Nicholas Virzi, and Mauricio Garita.
- New York : Routledge, 2014.
- 1 online resource (xvi, 296 p.) : ill.
Includes bibliographical references and index.
ch. 1. Introduction to the Latin American business environment -- ch. 2. The economic history of Latin America : from independence to the debt crisis of the 1980s -- ch. 3. The business climate in Latin America -- ch. 4. Culture and business -- ch. 5. Economic climate of doing business in Latin America -- ch. 6. Political climate -- ch. 7. Establishing businesses in Latin America -- ch. 8. Marketing to Latin American consumers -- ch. 9. Learning from the past, engaging the future : business lessons in Latin America.
9780203085080 (ebook : PDF)
Corporate culture--Latin America. Marketing--Latin America. New business enterprises--Latin America.