Spillan, John E.

Doing business in Latin America challenges and opportunities / [electronic resource] : John E. Spillan, Nicholas Virzi, and Mauricio Garita. - New York : Routledge, 2014. - 1 online resource (xvi, 296 p.) : ill.

Includes bibliographical references and index.

ch. 1. Introduction to the Latin American business environment -- ch. 2. The economic history of Latin America : from independence to the debt crisis of the 1980s -- ch. 3. The business climate in Latin America -- ch. 4. Culture and business -- ch. 5. Economic climate of doing business in Latin America -- ch. 6. Political climate -- ch. 7. Establishing businesses in Latin America -- ch. 8. Marketing to Latin American consumers -- ch. 9. Learning from the past, engaging the future : business lessons in Latin America.

9780203085080 (ebook : PDF)


Corporate culture--Latin America.
Marketing--Latin America.
New business enterprises--Latin America.


Latin America--Economic conditions--1945-