Fundamentals of selling :  customers for life through service/ 
Charles M. Futrell 
 - 12th ed. 
 - New Delhi :  McGraw-Hill Education (India) Private Limited ,  2014 
 - xxxiv, 652 p. :  25 cm. 
<br/><br/>Includes bibliographical references and index Glossary : p. 617 - 626 
<br/><br/><label>ISBN: </label>9789339204686(pbk) :  Rs. 850.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling
<br/><br/><label>Dewey Class. No.: </label>Futrell, Charles M