Linacre, Nigel. <br/><br/>
Advertising for account holders  [electronic resource] / 
Nigel Linacre. 
 - London ;  New York :  Routledge,  2015. 
 - 1 online resource (xi, 183 p.) :  ill. 
 - Routledge library editions. Marketing ;  v. 11 .
<br/><br/> First published in 1988.  Includes index. 
<br/><br/>pt. 1. Account handling -- pt. 2. Creating campaigns -- pt. 3. The rest. 
<br/><br/><label>ISBN: </label>9781315766867 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies.<br/>Advertising.