Critical multimodal studies of popular discourse - Djonov, Emilia, 1975-; Zhao, Sumin (New York : Routledge, 2014)
pt. 1. Methodological and theoretical challenges -- pt. 2. Key issues in contemporary popular culture -- pt. 3. New audienceship and authorship in popular discourse.
Includes bibliographical references and index.
Keywords: Communication -- Methodology; Critical discourse analysis; Discourse analysis -- Social aspects; Modality (Linguistics)