Sustainability in coffee production creating shared value chains in Colombia - Biswas-Tortajada, Andrea; Biswas, Asit K. (London ; New York : Routledge, 2015)
1. Why creating shared value? -- 2. The world's beverage of choice -- 3. The shared C in coffee and Colombia : complexity -- 4. Nestle in Colombia -- 5. From farm to cup : the Nescafe plan -- 6. Quality, productivity and sustainability : the AAA sustainable quality program -- 7. Lessons learned : future challenges and opportunities -- 8. Further thoughts.
"Foreword by Juan Manuel Santos, President of Colombia, epilogue by Peter Brabeck-Letmathe, Chairman, and Paul Bulcke, CEO, Nestle, SA"--cover.
Includes bibliographical references and index.
Keywords: Nestle -- Management; Coffee industry -- Environmental aspects -- Colombia; Coffee industry -- Social aspects -- Colombia; Social responsibility of business -- Colombia; Sustainable agriculture -- Colombia