TY  - BOOK
AU  - Lee,You-il
AU  - Hong,Jung Kee
TI  - The influence of national culture on customers' cross-buying intentions in Asian banking services: evidence from Korea and Taiwan 
SN  - 9781315776583 (ebook : PDF)
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Banks and banking
KW  - Customer services
KW  - East Asia
KW  - Cross-cultural studies
KW  - Consumer behavior
KW  - Cross-selling financial services
N1  - Includes bibliographical references and index; 1. Introduction -- 2. Review of literature -- 3. Conceptual model and methodology -- 4. Data collection and analysis -- 5. Discussion and future studies -- 6. Conclusion
UR  - http://www.tandfebooks.com/isbn/9781315776583
ER  -