Lee, You-il. <br/><br/>
The influence of national culture on customers' cross-buying intentions in Asian banking services  evidence from Korea and Taiwan /  [electronic resource] : 
Jung Kee Hong and You-il Lee. 
 - London :  Routledge,  2014. 
 - 1 online resource (x, 189 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Introduction -- 2. Review of literature -- 3. Conceptual model and methodology -- 4. Data collection and analysis -- 5. Discussion and future studies -- 6. Conclusion. 
<br/><br/><label>ISBN: </label>9781315776583 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking--Customer services--East Asia--Cross-cultural studies.<br/>Consumer behavior--East Asia--Cross-cultural studies.<br/>Cross-selling financial services--East Asia--Cross-cultural studies.