TY  - BOOK
AU  - McKee,Kathy Brittain
AU  - Hinton,Marcie
AU  - Lamb,Larry F.
TI  - Applied public relations: cases in stakeholder management 
SN  - 9780203436639 (ebook : PDF)
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Case studies
N1  - Includes bibliographical references and index; ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens
UR  - http://www.tandfebooks.com/isbn/9780203436639
ER  -