Applied public relations cases in stakeholder management - McKee, Kathy Brittain; Hinton, Marcie; Lamb, Larry F. (New York : Routledge, 2015)
ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens.
Includes bibliographical references and index.
Keywords: Public relations -- Case studies