McKee, Kathy Brittain. <br/><br/>
Applied public relations  cases in stakeholder management /  [electronic resource] : 
Kathy Brittain Richardson, Marcie Hinton. 
 - 3rd ed. 
 - New York :  Routledge,  2015. 
 - 1 online resource (xi, 258 p.) :  ill. 
 - Routledge communication series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>ch. 1. Public relations : mutually beneficial systems of stakeholder relationships -- ch. 2. Stakeholders : employees -- ch. 3. Stakeholders : communities -- ch. 4. Stakeholders : consumers -- ch. 5. Stakeholders : media -- ch. 6. Stakeholders : investors -- ch. 7. Stakeholders : members and volunteers -- ch. 8. Stakeholders : government regulators -- ch. 9. Stakeholders : activists -- ch. 10. Stakeholders : global citizens. 
<br/><br/><label>ISBN: </label>9780203436639 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Case studies.