TY  - BOOK
AU  - Boyle,Michael P.
AU  - Schmierbach,Mike
TI  - Applied communication research methods: getting started as a researcher 
SN  - 9781315718644 (ebook : PDF)
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Communication
KW  - Methodology
KW  - Research
N1  - Includes bibliographical references and index; 1. Basic principles of research and a guide to using this book -- 2. Basic concepts of research -- 3. Theory and reading scholarly research -- 4. Ethical research -- 5. Concept explication and measurement -- 6. Reliability and validity -- 7. Effective measurement -- 8. Sampling -- 9. Experiments and threats to validity -- 10. Survey research -- 11. Content analysis -- 12. Qualitative research -- 13. Qualitative data analysis -- 14. Descriptive statistics -- 15. Principles of inferential statistics -- 16. Multivariate inferential statistics
UR  - http://www.tandfebooks.com/isbn/9781315718644
ER  -