Boyle, Michael P.,  1975- <br/><br/>
Applied communication research methods  getting started as a researcher /  [electronic resource] : 
Michael P. Boyle, Mike Schmierbach. 
 - New York :  Routledge,  2015. 
 - 1 online resource (xxiv, 423 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Basic principles of research and a guide to using this book -- 2. Basic concepts of research -- 3. Theory and reading scholarly research -- 4. Ethical research -- 5. Concept explication and measurement -- 6. Reliability and validity -- 7. Effective measurement -- 8. Sampling -- 9. Experiments and threats to validity -- 10. Survey research -- 11. Content analysis -- 12. Qualitative research -- 13. Qualitative data analysis -- 14. Descriptive statistics -- 15. Principles of inferential statistics -- 16. Multivariate inferential statistics. 
<br/><br/><label>ISBN: </label>9781315718644 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Methodology.<br/>Communication--Research.