TY  - BOOK
AU  - Charlesworth,Alan
TI  - An introduction to social media marketing
SN  - 9780203727836 (ebook : PDF)
PY  - 2015///
CY  - London, New York
PB  - Routledge
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Social media
N1  - Includes bibliographical references and index; pt. 1. Strategic social media marketing -- pt. 2. Operational social media marketing
UR  - http://www.tandfebooks.com/isbn/9780203727836
ER  -