Charlesworth, Alan,  1956- <br/><br/>
An introduction to social media marketing  [electronic resource] / 
Alan Charlesworth. 
 - London ;  New York :  Routledge,  2015. 
 - 1 online resource (xxi, 228 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Strategic social media marketing -- pt. 2. Operational social media marketing. 
<br/><br/><label>ISBN: </label>9780203727836 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Online social networks--Economic aspects.<br/>Social media--Economic aspects.