TY  - BOOK
AU  - Yi,Youjae
TI  - Customer value creation behavior
SN  - 9781315771847 (ebook : PDF)
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Marketing
N1  - Includes bibliographical references and index; 1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer behavior -- 7. Application of customer value creation behavior -- 8. Case studies of customer value creation behavior -- 9. Implications for researchers and practitioners
UR  - http://www.tandfebooks.com/isbn/9781315771847
ER  -