Yi, Youjae. <br/><br/>
Customer value creation behavior  [electronic resource] / 
Youjae Yi. 
 - London :  Routledge,  2014. 
 - 1 online resource (xii, 164 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer behavior -- 7. Application of customer value creation behavior -- 8. Case studies of customer value creation behavior -- 9. Implications for researchers and practitioners. 
<br/><br/><label>ISBN: </label>9781315771847 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.<br/>Customer relations.<br/>Marketing.