Industrial marketing research management and technique / [electronic resource] :
Nicholas A.H. Stacey and Aubrey Wilson.
- London ; New York : Routledge, 2015.
- 1 online resource (284 p.) : ill.
- Routledge library editions. Marketing ; v. 24 .
First published in 1963.
Includes bibliographical references (p. [265]-271) and index.
pt. 1. Management aspects of industrial marketing research -- pt. 2. The techniques of industrial marketing research.