Stacey, Nicholas A. H.

Industrial marketing research management and technique / [electronic resource] : Nicholas A.H. Stacey and Aubrey Wilson. - London ; New York : Routledge, 2015. - 1 online resource (284 p.) : ill. - Routledge library editions. Marketing ; v. 24 .

First published in 1963.

Includes bibliographical references (p. [265]-271) and index.

pt. 1. Management aspects of industrial marketing research -- pt. 2. The techniques of industrial marketing research.

9781315762685 (ebook : PDF)


Marketing research.