TY  - BOOK
AU  - Spillard,Peter
TI  - Organization & marketing
SN  - 9781315761060 (ebook : PDF)
PY  - 2015///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Organization
N1  - First published in 1985; Includes bibliographical references and index; ch. 1. The tasks of marketing -- ch. 2. Organizational choices -- ch. 3. The contingencies -- ch. 4. The logics of organizations -- ch. 5. Conflict and integration in marketing
UR  - http://www.tandfebooks.com/isbn/9781315761060
ER  -