Spillard, Peter. <br/><br/>
Organization & marketing  [electronic resource] / 
 Organization and marketing 
Peter Spillard. 
 - London ;  New York :  Routledge,  2015. 
 - 1 online resource (229 p.) :  ill. 
 - Routledge library editions. Marketing ;  v. 23 .
<br/><br/> First published in 1985. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>ch. 1. The tasks of marketing -- ch. 2. Organizational choices -- ch. 3. The contingencies -- ch. 4. The logics of organizations -- ch. 5. Conflict and integration in marketing. 
<br/><br/><label>ISBN: </label>9781315761060 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Organization.