TY  - BOOK
AU  - MacKellar,Jo
TI  - Event audiences and expectations
SN  - 9780203098080 (ebook : PDF)
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Audiences
KW  - Participant observation
KW  - Special events
KW  - Management
KW  - Research
KW  - Spectators
N1  - Includes bibliographical references and index; 1. Event audiences -- 2. Theoretical perspectives : psycho/social theory for event audiences -- 3. Theoretical perspectives : leisure, travel and consumer behaviour -- 4. Events and their audiences -- 5. Serious participation -- 6. Managing audience behaviour -- 7. Managing event networks -- 8. Marketing events to audiences -- 9. Government policy and public participation -- 10. Implications and new research
UR  - http://www.tandfebooks.com/isbn/9780203098080
ER  -