MacKellar, Jo. <br/><br/>
Event audiences and expectations  [electronic resource] / 
Jo MacKellar. 
 - New York :  Routledge,  2014. 
 - 1 online resource (xvi, 163 p.) :  ill. 
 - Routledge advances in event research .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Event audiences -- 2. Theoretical perspectives : psycho/social theory for event audiences -- 3. Theoretical perspectives : leisure, travel and consumer behaviour -- 4. Events and their audiences -- 5. Serious participation -- 6. Managing audience behaviour -- 7. Managing event networks -- 8. Marketing events to audiences -- 9. Government policy and public participation -- 10. Implications and new research. 
<br/><br/><label>ISBN: </label>9780203098080 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Audiences.<br/>Participant observation.<br/>Special events--Management.<br/>Special events--Research.<br/>Spectators.