TY  - BOOK
AU  - Rai,Alok Kumar
AU  - Srivastava,Medha
TI  - Customer loyalty: concept, context and character 
SN  - 9789332902718 (pbk.)
U1  - 658.812 22
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Customer loyalty
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -