Rai, Alok Kumar <br/><br/>
Customer loyalty :  concept, context and character / 
Alok Kumar Rai, Medha Srivastava 
 - New Delhi :  McGraw-Hill Education,  c 2014 
 - xvi, 304 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789332902718 (pbk.)  Rs.310.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.812