Candidate character traits in presidential elections - Holian, David B., 1967-; Prysby, Charles L. (New York : Routledge, 2015)
1. Candidate character traits in presidential elections -- 2. Conceptualizing and measuring candidate character traits -- 3. Voter perceptions of candidate character traits -- 4. The impact of candidate character trait perceptions on the vote -- 5. The formation of candidate character trait perceptions -- 6. Candidate character traits in the 2012 presidential election -- 7. Media consumption, character trait perceptions, and voting -- 8. May the best person win.
Includes bibliographical references and index.
Keywords: Character -- Political aspects -- United States; Political psychology -- United States; Presidential candidates -- United States -- Psychology; Presidential candidates -- United States -- Public opinion; Presidents -- United States -- Election; Voting research -- United States