TY  - BOOK
AU  - James,Melanie
TI  - Positioning theory and strategic communication: a new approach to public relations research and practice 
SN  - 9781315886084 (ebook : PDF)
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Public relations
N1  - Includes bibliographical references and index; pt. 1. Public relations and positioning theory -- pt. 2. The positioning triangle and public relations -- pt. 3. Applying positioning theory to public relations research and practice
UR  - http://www.tandfebooks.com/isbn/9781315886084
ER  -