James, Melanie. <br/><br/>
Positioning theory and strategic communication  a new approach to public relations research and practice /  [electronic resource] : 
Melanie James. 
 - New York :  Routledge,  2014. 
 - 1 online resource (xiv, 228 p.) :  ill. 
 - Routledge new directions in public relations & communication research .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Public relations and positioning theory -- pt. 2. The positioning triangle and public relations -- pt. 3. Applying positioning theory to public relations research and practice. 
<br/><br/><label>ISBN: </label>9781315886084 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.