TY  - BOOK
AU  - Heusinkveld,Stefan
TI  - The management idea factory: innovation and commodification in management consulting 
SN  - 9781315884103 (ebook : PDF)
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Business consultants
KW  - Management
N1  - Includes bibliographical references (p. [127]-139) and index; 1. Management ideas as commodities -- 2. Studying management idea production -- 3. Sensing the market -- 4. Structural tensions -- 5. Gaining currency -- 6. Practicing and preaching -- 7. Stretching cycles -- 8. Conclusion
UR  - http://www.tandfebooks.com/isbn/9781315884103
ER  -