The management idea factory innovation and commodification in management consulting - Heusinkveld, Stefan (New York : Routledge, 2014)
1. Management ideas as commodities -- 2. Studying management idea production -- 3. Sensing the market -- 4. Structural tensions -- 5. Gaining currency -- 6. Practicing and preaching -- 7. Stretching cycles -- 8. Conclusion.
Includes bibliographical references (p. [127]-139) and index.
Keywords: Business consultants; Management