TY  - BOOK
AU  - Keeler,Floyd Y.
AU  - Haase,Albert E.
TI  - The advertising agency: procedure and practice 
SN  - 9781315759234 (ebook : PDF)
PY  - 2015///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising agencies
N1  - First published in 1927; Includes bibliographical references and index; 1. In general and a bit historical -- 2. Office layout and office overhead -- 3. Ideal organization chart -- 4. Legal sign posts in agency procedure -- 5. On what basis should new clients be sought? -- 6. The service department -- 7. Collecting distribution and marketing data -- 8. The operation of a production division -- 9. The duties of an account representative -- 10. How an art director works -- 11. The space buying department -- 12. Handling advertising in foreign countries -- 13. The financial department -- 14. Some thoughts on the future
UR  - http://www.tandfebooks.com/isbn/9781315759234
ER  -