Keeler, Floyd Y. <br/><br/>
The advertising agency  procedure and practice /  [electronic resource] : 
Floyd Y. Keeler and Albert E. Haase. 
 - Abingdon, Oxon :  Routledge,  2015. 
 - 1 online resource (xviii, 292 p.), [3] leaves of plates :  ill. 
 - Routledge library editions. Marketing ;  v. 8 .
<br/><br/> First published in 1927. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. In general and a bit historical -- 2. Office layout and office overhead -- 3. Ideal organization chart -- 4. Legal sign posts in agency procedure -- 5. On what basis should new clients be sought? -- 6. The service department -- 7. Collecting distribution and marketing data -- 8. The operation of a production division -- 9. The duties of an account representative -- 10. How an art director works -- 11. The space buying department -- 12. Handling advertising in foreign countries -- 13. The financial department -- 14. Some thoughts on the future. 
<br/><br/><label>ISBN: </label>9781315759234 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies.